The Jewish Resilience Collection — A Merchandise Campaign to Build a Movement.

This is more than just merch. It’s a movement.

We’re launching a new campaign for Jewish resilience, centered around t-shirts, hats, and other merchandise inspired by the powerful hand sign made by released hostage from Hamas, Emily Damary Hand upon her return.

The Jewish Resilience Collection honors Emily, who survived 471 days in Hamas captivity after losing two fingers during her kidnapping on October 7, 2023. When she was finally freed, Emily raised her hand—missing two fingers—in a quiet but powerful act of defiance. That gesture has become a new symbol of Jewish strength, resilience, and hope.

Every item purchased fuels this movement: supporting families of hostages, combating antisemitism, and raising awareness around the world.

Buy a t-shirt, hat, or hoodie. Wear it proudly and publicly. Be part of the movement.

Once it arrives, post a photo using #JewishResilience and help spread this powerful message.

Let’s turn one hand into thousands.